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B2B marketing campaigns are aimed toward any particular person with management or influence on buying choices. This can encompass a wide variety of titles and capabilities, from low-stage researchers all the way in which up to the C-suite. “Brand of the Year” in 2013 in the categories of smartphones, tablets, and computer systems by marketing research firm Harris Interactive. Started from a storage in California’s Menlo Park in 1976, Apple Inc. has grown into the biggest firm on the planet bymarket capitalization.
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