DESPITE the fast increase in online shopping within the Philippines, NielsenIQ said data confirmed extra Pinoys will transition to brick-and-click purchasing. Following the pandemic, more than half of the survey’s respondents now shop online extra regularly and rely on the web more for news, health-related info and digital entertainment. ○ 27% of shoppers shop at local or independent retailers to reduce their environmental impact. ○ 80% of customers respond positively to retailers making a donation to a trigger with each buy. ■ Independent retailers are increasingly adopting methods to meet prospects where they spend their time online. ● As e-commerce continues to grow and retailers navigate challenges offered by COVID-19, fostering an internet dialogue between retailers and clients is changing into increasingly essential.
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